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On February 6, 2001, five member agencies of the Advertising Board of the Philippines (AdBoard) namely McCann-Erickson, Basic Advertising, Avellana & Associates, Ace Saachi & Saachi Image Dimension and Avellana and Associates met with members of the Namfrel Media and Voter Advocacy Committee to plan out a nationwide voters education campaign for the 2001 polls.
In order to come up with a relevant campaign, AdBoard commissioned a study of the electorate to determine what are their perceptions on elections and on politicians in general. Since the target of the campaign was the “masses” or voters belonging to the C, D and E classes, they were made the subjects of the study.
Voter information dissemination was a tough
challenge with the total number of registered voters
increasing. As a public service, Namfrel and the
Philippine Daily Inquirer published an ad calling on
voters to register; however, many were not able to
beat the December 27, 2000 deadline for continuing
registration of voters. There were numerous
petitions especially from different youth
organizations for a two-day special registration of
voters, on February 17 and 18, 2001, but the request
was denied on February 8, 2001 by a Comelec en banc
The number of positions to be voted for in the May 2001 elections ranged from 28 to 34, from the 13 senators, party list organization, congressman, governor, vice-governor and provincial councilors, to the city/town mayor, vice-mayor, and city/town councilors.